Justin van Wyk joined Big Concerts as CFO in 2007 and has been CEO since 2016. Since joining Big Concerts he has grown the Group’s value by 300% and recently concluded an acquisition into a majority stake in the business by Live Nation Entertainment, the world’s largest live entertainment company, which is listed on the New York Stock Exchange.
It was Justin’s father, Attie, who mentored him and showed him the ropes of the business, and Justin says he learns from him every day. Attie himself is one of the most successful entertainment entrepreneurs in the world.
Justin has paid his dues in the industry – before joining Big Concerts he established a sponsorship agency, which went on to develop into a hospitality, ticketing, sponsorship and concessions business. The company achieved a number of industry milestones such as securing the rights to manage the public bars at the FNB Stadium in Johannesburg and selling out three One Direction stadium concerts in just 37 minutes. It also offered the first ever VIP packages to concerts in South Africa, which today has become entrenched as an engagement activity for corporates.
In fact, Big Concerts has become the largest and only live entertainment company in Africa to feature on the Top 100 Worldwide Promoters List, with interests in touring, ticketing, concessions, hospitality, merchandise and venue management.
He has created business models for the use of the FIFA World Cup Stadiums for live entertainment and has had the opportunity to host some of the world’s most famous bands and musicians, including Justin Bieber, Bon Jovi, Rihanna, Coldplay, Neil Diamond, Lady Gaga and Bruce Springsteen.
Aside from his success in the hospitality and entertainment industry, Justin has a passion for technology, which began at the age of seven when he received his first computer. From the age of 13, he could literally build a computer of his own from scratch. He admits that he has always dreamed of being an entrepreneur, specifically in the software and technology industry and says that perhaps he’ll pursue that dream one day.
For Justin, a perfect day would start off with an early morning run or cycle, dropping his children at school and then a cappuccino before work, and opening an email that would tell him that the world’s biggest act had accepted Big Concerts’ offer to play stadium shows in South Africa. “I’d leave work early to take my children to the beach and end the day off with a glass of good wine and a braai,” he says.
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