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Accountancy SA’s annual 35-under-35 competition illustrates just how many successful CAs (SA) there are in the country, doing well not only career-wise but also doing good within their communities. This week’s finalist is Annja Louca, the founder and MD of Anlo Financial Solutions.


Annja started her auditing and accounting practice, Anlo Financial Solutions, nearly five years ago. Since then, she has built it into a self-sustaining business employing eight full time staff members. As the majority of her clients are small and medium enterprises working their hardest to succeed, she believes she can relate to them and therefore provide them with exactly what they need.


“One of my biggest achievements is that I built the business from nothing to one that can operate without me. I now have a team of professionals in place that I can trust and who share my company vision,” she explains.


As a result of her success, Annja was selected as one of the finalists for the Goldman Sachs Gordon Institute of Business Science (GIBS) 10 000 women entrepreneurial programme, a fully sponsored mentorship with 300 fellow South African business women.


“It was an absolute eye-opener and I learned so much about women in South Africa and how difficult it is to be both a mother and entrepreneur in this country.” Seeing the challenges first-hand made her even more determined to succeed and grow her business in order to help other small companies trying to get off the ground. Her goal going forward is to complete a Master’s degree in SMME development, or a similar qualification. She would also like to branch her company out internationally.”


Annja is passionate about youth development and is involved with various non-profit organisations. A few years ago she started doing Gauteng Opera’s year-end audit pro bono and now sits on their board as the independent financial director. The company’s vision, she reports, is to produce operas that will appeal to a wide variety of audience members and develop young talent in the process.


Anlo’s fifth anniversary is on the horizon and to celebrate, Annja is planning an elaborate cocktail event with three talented singers from the Gauteng Opera. “I absolutely cannot wait because I believe it’s important to celebrate these milestones. I would never have been able to achieve this kind of success without the dedicated support of my loving husband, family and friends.”

Epic Discussion

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